The client chooses the duration of the contest at the start. When the contest is over, it is time to pick a winner. We ask the client to choose a winner within a week.
Most clients can quickly decide, because they have followed the contest well and given feedback to the designers. Usually it is clear by the end of the contest which designs belong to the favorites. Some clients need a little longer to pick a winner, for example to consult colleagues.
It may happen that the client is not 100% convinced yet at the moment the contest expires. Clients can extend the contest by a week.
The client is not obliged to choose a winner and may, if there are no suitable designs, close the contest without a winner. We rely on our designers and have noticed that this is very rare.
The client is obliged to choose a winner if he has chosen a guaranteed contest.